It appears Sony is threatened by Apple’s growing portfolio of portable devices. In response, Sony is developing a new lineup of handheld products. One of the products include a smart phone that will be able to download and play playstation games. Really?
In addition, Sony also has plans to develop a portable device that looks like a cross between a netbook, an e-reader and a PlayStation Portable. With this gizmo, it looks like Sony has taken dead aim at Apple’s upcoming multifunction device, the iPad.
All this hullaballoo seems to be a more robust version of Sony’s product development plan from last year. With the arrival (March) of Apple’s iPad now an established fact, Sony is scrambling to remain relevant. Which begs the question. Since when did anything Sony build to compete with an Apple product actually succeed? All those VAIO laptops couldn’t hold a candle to even Apple’s entry level Macbooks. And now Sony thinks it can compete against the iPhone, iPod and iPad? What is Sony drinking? They seriously need to check that kool-aid.
No one doubts Sony’s leadership position in the mobile gaming segment, but that’s about to be relegated to history, as Apple surges ahead with its own gaming portfolio made available through the App Store. Sony will be annihilated if it doesn’t circle the wagons and protect what little they have left. Instead, Sony is dreaming of greater glory and is now committed to fighting the Apple juggernaut on many fronts. This is like attacking the Russian front in the middle of winter wearing nothing more than boxers with happy faces on it.
Sony’s strategic thinking is flawed, and it will end up being whipped by Apple, tossed aside like an irrelevant piece of ancient rubble by the masses. Why is this concept so hard for Sony to understand?
